In a first for the company, Amazon will now allow third-party companies to access artificial intelligence that runs the Alexa assistant. Named Alexa Custom Assistant, the service will primarily focus on carmakers before rolling out to other industries. Amazon says companies will get access to custom wake words that use ’the same state-of-the-art process’ used for developing new Alexa wake words.
That's not a good idea. Did they not see Google deal with the problems of this when Android was new?