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Aunt Jemima brand’s new name revealed

Aunt Jemima brand’s new name revealed

The Aunt Jemima line of pancake mixes and syrups announced its new name: Pearl Milling Co. Parent company Quaker Oats said in June it was going to distance the line from the old name, which was panned by critics for being based on a racial stereotype. The repackaged products will hit shelves this coming June. PepsiCo announced ’a $1 million commitment to empower and uplift Black girls and women.’

Robert_Clearwater 3 months

Ah, yes, take the black woman off of the cover and replace it with the name of what sounds like a rock crushing plant. Good, now I can rest easy.

Que Pasta
Que Pasta 3 months

A humble looking black lady that made delicious syrup and pancakes.... Horribly racist! I bet there is/was a black lady named Pearl somewhere, I find that offensive and racist also and demand that the new name be changed to appease my fragility!

Rachel 3 months

So black ppl want their names & faces on things but when they get it they don't want it & claim that it's racist. Pick a spot & land on it!

Unity.Nat 3 months

Hey man, if you are a racist this is a big win. Erase all Blàck people from logos as those are reserved for the whites

O'Brien 3 months

Surely Pearl Milling wtf-ever is just as racist? They need to deconstruct it through the lens of Critical Race Theory to understand its colonial message of subjugation.

Got Truth
Got Truth 3 months

I wi look for alternatives to all the Quaker products. I used to buy their oats and syrup, but this out of control PC company has lost my business.

Rational ific
Rational ific 3 months

A step in the right direction. But there is still a stereotypical depiction of an old-timey white man as the logo of the parent company. He needs to either be removed as well, or they could at least remove the hard "r" and call the parent company "Quaka Oats" to reappropriate the name.

Star 3 months

I loved aunt jemima I simply loved her kind face can we still call her aunt how about aunt lily is that racist

TheDadJokeGuy 3 months

I mean, I'm not horribly upset, but if I were African American, I'd be slightly irked that they took the ladys' face off the bottle. She was a real person and was successful because of the business. But, who am I to go against the infinite wisdom of the corporate mind? I'm just a white, cis, straight, Christian young adult.

ConcealCarryProtect 3 months

Pearl Clutching Company

Don pan
Don pan 3 months

I guess we are turning into a socialist soon to be communist

B 3 months

Was this syrup bottle more offensive than the 💯 black dancers at the super bowl dancing around in white face?

Jackson 3 months

I'm all for social change through pressure, but the family of the women portrayed on the brand say they don't want her removed. This is a great example of white 16 year olds on twitter virtue signaling at the detriment of a black family.

Rocky 3 months

Thank God we don't have any black representation on another commercial product. We can't have minorities with products on their shelves with images they identify with. We must whitewash all of our products and remove any depiction that is not white or inanimate. /s

Ken Williams
Ken Williams 3 months

Who cares? It's trash food for trash people. Sugar syrup made from corn with added preservatives and artificial flavouring. They don't care what we think, they're selling us poison.

Still Alive
Still Alive 3 months

I’m sure we’ll continue calling it aunt jemima... “honey, can you pickup some aunt jemima on your way home?”...”dear, can you pass the aunt jemima to your sister?”... “mom, we’re out of aunt jemima!”... until our grandkids start calling it plain syrup ;)

Sean Donahue
Sean Donahue 3 months

I like the new name, but I don’t like their reasoning for getting rid of the old one.

Kurt 3 months

So Aunt Jemima, presumably a sweet lady who made pancakes for her family, is racist, but an old white guy Quaker is not? Check.

Barry MC
Barry MC 3 months

I won't be buying it, but it has nothing to do with the name. I never did buy it. Pancake mix can be made easily, and Log Cabin syrup blows Aunt Jemima out of the water.

Bryan_with_a_why 3 months

RIP Aunt Jemima. RIP Common Sense. Wokeism and actual racism (not just the common definition of "disagreeing with a leftist") becoming harder and harder to differentiate every day.

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