European consumer group slams TikTok over ’hidden ads’ for kids, files complaint

The European Consumer Organization (BEUC) filed a complaint against TikTok accusing it of deploying ’hidden advertising’ for children and being opaque on data collection. The BEUC said: ’TikTok fails to protect children from hidden ads and harmful content.’ It said TikTok promotes participation in branded hashtag challenges where users are encouraged to create content of specific products.

Tom A

TikTok Slammed in Europe Over 'Hidden Advertising' to Kids

TECHgizmodo.com

TikTok breaching users' rights - European Consumer Organisation

EUROPEwww.bbc.co.uk

Jose 2 months

"Parents" that allow kids to use TikTok now complain. My kids (under 18) are not allowed on any social network.

IvoryDove 2 months

Tip of the iceberg.

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European consumer group slams TikTok over ’hidden ads’ for kids, files complaint

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