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European consumer group slams TikTok over ’hidden ads’ for kids, files complaint

European consumer group slams TikTok over ’hidden ads’ for kids, files complaint

The European Consumer Organization (BEUC) filed a complaint against TikTok accusing it of deploying ’hidden advertising’ for children and being opaque on data collection. The BEUC said: ’TikTok fails to protect children from hidden ads and harmful content.’ It said TikTok promotes participation in branded hashtag challenges where users are encouraged to create content of specific products.

Tom A
Tom A
Jose
Jose 2 months

"Parents" that allow kids to use TikTok now complain. My kids (under 18) are not allowed on any social network.

IvoryDove
IvoryDove 2 months

Tip of the iceberg.

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