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Cheese launches digital banking aimed at Asian Americans

Cheese launches digital banking aimed at Asian Americans

Fintech startup Cheese launched a digital banking platform aimed at the Asian-American community. Co-founder and CEO Ken Lian, who is a Chinese American, told TechCrunch that the company understand Asian users better because he and co-founders Zhen Wang and Qingyi Li are Asian Americans. He recalled the difficulties he faced as a student due to lack of basic bank accounts when he came to the US.

Talek 0 months

For fûck's sake! I'm so sick of the word community. A community is something decided by individual choice, not immutable characteristics.

Rational ific
Rational ific 0 months

Seeing as how many Asians are lactose intolerant, I don't know how well Cheese will go down with them. By the way, can a white person or a Jewish founder of a bank or company cater to whites or Jews because they are of the same race/religion?

Ken Williams
Ken Williams 0 months

Sounds racist.

Fareem 0 months

Imagine a financial product that proudly claims to be created by and for white people. I think that would go over like a lead balloon. This is nakedly racist. Boycott with extreme prejudice.

eddy yetty
eddy yetty 0 months

Wow, so even more racial segregation? This won't backfire at all... 🙄

tim 0 months

Doesn't make sense "CEO Ken Lian came to the United States from China in 2008 to attend college. In the years after his move, Lian said he paid thousands of dollars in bank fees and got rejected “multiple times” for basic bank accounts, despite having a FICO score over 800." When do you pay a bank to join?

Jordan 0 months

You can only be racist if your white get with the program guys 😒

Tony 0 months

This is subdividing groups and under should be illegal as it is discriminatory

Que Pasta
Que Pasta 0 months

So if I started one directed at whites I'd be racist???

dj 0 months

More segragation great - we get one life and this is it - what a waste.🙄

Viviko 0 months

That’s so cheesy...

Jason 0 months

Sounds pretty racist...

Felipe Segura
Felipe Segura 0 months

Pretty racist. but hey, this is the type of mentality and tribalism the left pushes for so... congrats on that I guess

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