UK’s anti-trust watchdog takes a closer look at Facebook-Giphy deal

Facebook’s acquisition of GIF database Giphy has been referred by Britain’s Competition and Markets Authority for an in-depth investigation. The companies have been given 5 working days to provide responses to concerns raised by CMA. CMA also said it found evidence that Giphy had plans to expand its digital advertising partnerships to the U.K. and other markets before the deal was reached.