Facebook still planning ’clear history’ feature to address user privacy concerns

Facebook still planning ’clear history’ feature to address user privacy concerns

Facebook CFO David Wehner said Tuesday that the platform will introduce a tool allowing users to clear their browsing history this year. Plans to create a ’Clear History’ product were revealed last year, but the company said technical challenges have delayed its implementation. The proposed option will affect the company’s ability to target advertisements.

Timothy
Timothy
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Nico 1 year

From the Verge: “It’s not entirely clear how exactly this would work or what the tool might actually look like. But through Facebook’s analytics tools and trackers, the company collects a massive amount of information about what you do both on the site and outside it. So a tool like Clear History could have a substantial impact on Facebook’s ability to target ads and generate revenue if enough users actively remove the information collected about their online activity.” This just a PR stunt, designed to instill “hope” into a disenfranchised user base, for a feature that will never be. Facebook’s entire existence as a tech company lives and dies on the back of big data, so why would they EVER release a tool that literally erases their only revenue stream?

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