German ministry stands by ’sexist’ bike helmet campaign

German ministry stands by ’sexist’ bike helmet campaign

Germany’s transport ministry has said it stands by a cycling safety campaign that has drawn accusations of sexism for featuring scantily clad women. The campaign aims to persuade young cyclists to wear helmets and uses the slogan: ’Looks like s---. But saves my life’. Critics slammed the ad, focusing on the models’ skimpy clothing.

KCooper
KCooper
U WOT M8
U WOT M8 1 year

How is this sexist? The dude looks like he is wearing even less.

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