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LVMH unveils blockchain platform to verify luxury goods

LVMH unveils blockchain platform to verify luxury goods

According to a recent press release, Consensys has initiated a partnership with LVMH group and Microsoft to develop a blockchain-based platform named AURA. The main objective of this blockchain platform is to allow the luxury goods industry to access efficient tracing and tracking options. AURA would allow customers have a point of access, while also having proof of authenticity.

KCooper
KCooper
Booble Plus
Booble Plus 1 year

Cool so track everything you ever buy or consume ever... gee those mark of the beast people are starting to make sense.

Von Mueller
Von Mueller 1 year

Blockchain: ... because why not?

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