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Aston Martin hopes to attract female customers with first SUV

Aston Martin hopes to attract female customers with first SUV

Carmaker Aston Martin took a first step into the lucrative SUV market on Wednesday with an eye on female customers. Whilst around 10 per cent of the buyers of its signature line-up of sports cars are women, half of its customers in China are female. Aston is trying hard to turn around its performance.

Clara
Clara
Miles O'Brien
Miles O'Brien 8 months

Big market, women with $158,000 to spend on an "SUV" that comfortably seats 2.

tom Dark
tom Dark 8 months

"/o/ was right again!"

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