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Google announces plans to limit targeting of political ads

Google announces plans to limit targeting of political ads

Alphabet Inc’s Google has announced plans to stop giving advertisers the ability to target election ads using data such as public voter records and general political affiliations, the company said in a blog post on Wednesday. It stipulates that it will limit audience targeting for election ads to age, gender and general location at a postal code level.

Cameron
Cameron
Dave
Dave 8 months

Well I would assume the person's voting history is confidential? What are they doing with that information in the first place?

atlas shrugged
atlas shrugged 8 months

Sadly analytics will continue to segregate people based on every characteristic they allow to be exposed on the internet.

Herbie Goes Bananas
Herbie Goes Bananas 8 months

Why don't they just stay the hell out of the way? If that's right. They have to prevent Trump from winning.

Got Truth
Got Truth 8 months

Can’t understand why anyone would use Google at this point. Are users just too lazy to switch to a better search engine?

Moogle Joestar
Moogle Joestar 8 months

I can get how Alphabet has info on individual's general political affiliations. But how do they have access to voting records?

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