Peloton exercise bike ad mocked as being ’sexist’ and ’dystopian’

Peloton exercise bike ad mocked as being ’sexist’ and ’dystopian’

A Christmas ad from exercise bike company Peloton has been widely mocked on social media as being ’sexist’, ’out of touch’, and even ’dystopian’. The ad sees a woman receive an exercise bike for Christmas from her husband. She then records her workouts over the following year in a vlog and presents it to him as a way of saying thank you. The criticism knocked the company’s shares down 9%.

Paul C
Paul C 4 months

Ban exercise! After all, being healthy is ablist, elitist, and dystopian, especially if you do it by riding an expensive exercise bike.

MoralKombat 4 months

lol I saw absolutely nothing wrong with that ad, is a woman being enthusiastic about getting in shape and documenting her experience on social media now considered dystopian?

Tom 4 months

"Some people complained it is sexist for a man to give his wife an exercise bike for Christmas, as it suggested he wanted her to lose weight." Apparently, advocating for a healthy cardiovascular system must be explicitly stated because despite being supported by over 100 years of medical research including thousands of peer-reviewed research papers the multitude of health benefits can still be confused as a pretext for sexism.

Seekster 4 months

First world problems. People are just looking for something to be upset about.

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