Advance Auto Parts to buy DieHard brand from Sears for $200 million in cash deal

Advance Auto Parts to buy DieHard brand from Sears for $200 million in cash deal

In an effort to invoke growth Advance Auto Parts Inc. makes a deal with Sears to buy out DieHard brand to include sales at Walmart locations. The deal rolled out in phases started back in October and focuses on in store pick up and increased sales by double digits percentage in the third quarter.

America
America
170K
170K 4 months

now I can scream yippee ki yay muthafucker as I yeet that battery into the ocean

IvoryDove
IvoryDove 4 months

This is marketing PR, not news.

David
David 4 months

How much of that $200M will wind up in Eddie Lampert's pocket?

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