Impossible Foods abandons pursuit of McDonald’s burger deal

Impossible Foods abandons pursuit of McDonald’s burger deal

Impossible Foods has said it is no longer trying to win a deal to supply McDonald’s with plant-based burgers. It’s not immediately clear how far along the talks between Impossible Foods and McDonald’s were or why they fell apart. Referring to McDonald’s, Impossible Foods CEO Pat Brown said ’Having more big customers right now doesn’t do us any good until we scale up production’.

Simone
Simone
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