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Instagram drops the IGTV button

Instagram drops the IGTV button

After a lackluster reception, Instagram is removing the IGTV button from its home page. 7 million of Instagram’s 1 billion-plus users have downloaded the standalone IGTV app in the 18 months since launch. ’We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community’, a Facebook spokesperson said.

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