Boeing customer Air Lease says ’damaged’ MAX brand should be dropped

Boeing customer Air Lease says ’damaged’ MAX brand should be dropped

The chairman of aircraft leasing firm Air Lease has urged Boeing to drop the ’damaged’ MAX brand to avoid it undermining the plane’s value. The comments by Steven Udvar-Hazy echoes a call by President Trump last year to ’rebrand’ its 737 MAX jetliner.’We’ve asked Boeing to get rid of that word MAX,’ Udvar-Hazy said in a conference. Air Lease has 150 of Boeing’s grounded 737 MAX jet on order.

Chris
Chris
Avi Khait
Avi Khait 1 months

Let's rename it to "aircraft formerly known as MAX"

Andromeda
Andromeda 1 months

If a plane crashes due to a manufacturer fault. The branding should become permanent to all the planes already made or on order so everyone is clear what they are boarding and the fault history of the design.

James Smith
James Smith 1 months

i think there is a general loss of confidence in the name Boeing.

Top in Business
Get the App