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Twitter says its test to get people to read articles before retweeting worked

Twitter says its test to get people to read articles before retweeting worked

After rolling out a test in June that prompts users to consider reading an article before retweeting it, Twitter says the company has seen ’more reading’ and ’more informed tweeting.’ In fact, people open articles 40% more often after seeing the prompt, the social media giant says, and the amount of people opening articles before retweeting went up by 33%.

Joseph R
Joseph R
Arrow
Arrow 0 months

Not quite sure I believe the whole "40% more often" statistic. That seems waaaay too high for social media users. Honestly though, this is the first information-controlling campaign Twitter has done that actually makes sense.

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