Kazakhstan adopts Borat’s catchphrase for tourism campaign

Kazakhstan has adopted Borat’s ’very nice!’ catchphrase in a bid to boost tourism. This comes as the country’s shifts away from its initial stance towards the comedian. Authorities banned Sacha Baron Cohen’s first film in 2006, threatening to sue him for his depiction of Kazakhstan as misogynistic, homophobic and anti-Semitic. The country is now looking to embrace the attention the sequel brings.