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UnderArmour sells MyFitnessPal for $345mn, banks on MapMyRun app

UnderArmour sells MyFitnessPal for $345mn, banks on MapMyRun app

Under Armour announced its decision to sell its MyFitnessPal unit to Francisco Partners in a deal valued at $345mn. The company said the sale was part of its ongoing transformation and reduces complexity of their consumer’s brand journey. MyFitnessPal has over 200mn users. Under Armour said it will close its Endomondo fitness platform but keep MapMyFitness, which includes MapMyRun and MapMyRide.

Milan
Milan
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