Black Friday online shopping in the US surges 22% to record $9B

According to data from Adobe Analytics, Black Friday shoppers in the US spent a record $9B this year, a 22% year-over-year increase in consumer spending from last year. Smaller retailers saw a 545% surge in sales on Black Friday compared to an average day last month. Smartphone purchases cost consumers $3.6B, representing a 40% of total online spending on Friday.

Black Friday online shopping in the US surges 22% to record $9B

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